Five engagement-playbook documents — print-ready, fill-in where fill-in belongs, and content-faithful to the framework's documentation. Each is a standalone HTML file: open, print, or attach.
Experiment Pre-Registration Memo
Fill-in template locking estimand, design, geos, power (with the power-ceiling check), stopping rule, and the decision rule — before launch.
preregistration-memo.html · download
Client Data Onboarding Checklist
Data inventory, MFF format and hygiene, sufficiency gates, and governance — what must be true of the data before anything is fit.
data-onboarding-checklist.html · download
One-Page Executive Summary Template
Fill-in readout: headline with interval, channel table with evidence tiers, what we verified, what would change our mind — and no naked point estimates.
exec-summary-template.html · download
Engagement Timeline — a 10–12 Week MMM Engagement
Week-by-week map of one pass around the measurement loop, from data onboarding to calibrated allocation, with the deliverable that gates each step.
engagement-timeline.html · download