CUBES Model

Routing Summary

This folder covers the CUBES (CUstomer BEhavior Simulator) from Ben Said et al. (2002), a psychology-driven multi-agent consumer behavior model. Contains 5 notes.

Concept Map

ConceptNoteTypeDepends OnKey Result
Paper overviewBen Said et al 2002 - OverviewoverviewABM Methodology and PrinciplesGA-calibrated model reproduces real market dynamics
System architectureCUBES Simulator ArchitectureconceptABM Methodology and PrinciplesTwo-layer architecture: social dynamics + reactive modulators
Behavioral attitudesBehavioral Attitudes in CUBESconceptCUBES Simulator ArchitectureFive attitudes: mistrust, opportunism, conditioning, innovativeness, imitation
Behavioral primitivesBehavioral Primitives and ThresholdsconceptBehavioral Attitudes in CUBESThree-threshold activation mechanism for stimulus response
Social processesImitation and Conditioning ProcessesconceptBehavioral Attitudes in CUBESImitation + conditioning drive attitude evolution

Notes

  • Ben Said et al 2002 - Overview — CONTAINS: research question, two key originalities, model architecture summary, key results (lock-in, cyclic competition, attitude convergence)
  • CUBES Simulator Architecture — CONTAINS: Swarm engine, brand agents, consumer agents, simulation flow, perception field, population scale
  • Behavioral Attitudes in CUBES — CONTAINS: five BA definitions, social dynamics vs reactive modulators taxonomy, attitude intensity evolution, age-dependent convergence
  • Behavioral Primitives and Thresholds — CONTAINS: BP definition, state diagram (4 states), threshold personalization, stimulus properties, perception and involvement
  • Imitation and Conditioning Processes — CONTAINS: imitation process (spatial gradient, perception field), conditioning process (reinforcement), process interaction table, information cascades

Sources

See Also