Hoff 2002 - Latent Space Models Overview

Summary

Hoff, Raftery and Handcock (JASA 2002) model a network by giving each actor a latent position in a low-dimensional Euclidean “social space” and letting tie probability depend on distance, conditionally independent given positions: . The latent geometry automatically yields reciprocity and transitivity, supports MLE or MCMC with Procrustes post-processing, and quantifies uncertainty in positions. It fits three classic datasets better than the stochastic blockmodel.

Overview

Question. How can network data (an sociomatrix) be modelled so that transitivity and clustering are explained by unobserved characteristics, avoiding the degeneracy and instability of exponential random graph () models and the rigid groups of stochastic blockmodels?

Contributions. (i) Distance and projection (directional, activity-weighted) models; (ii) estimation: logistic likelihood, MLE via MDS start, Bayesian MCMC with Procrustes alignment; (iii) analyses of 18 monks, 16 Florentine families, 27 classmates; (iv) comparison with the Wang-Wong stochastic blockmodel; (v) extensions (dyad dependence , covariates, MDS contrast).

Motivating PyMC examples

https://redam94.github.io/pymc-challenges/examples.html: E21 - Network data as the outcome: latent-space and stochastic block models (Lazega lawyers, 71 actors, 2,485 dyads; dyad logistic vs sociality random effects, Hoff latent space + Procrustes, mixed-membership SBM, network PPCs: degree, transitivity, shared partners, geodesics).

Source Map

Examples

See Hoff 2002 - Likelihood Estimation and Procrustes MCMC (code) and Hoff 2002 - Monks Florentine Families and Classroom Examples.

Connections

  • Relevance to marketing measurement: networks as outcomes appear in referral/co-purchase graphs, creator-brand affiliation, and customer similarity; a latent space gives interpretable “positions” and uncertainty for segmentation. The paper itself concerns social networks only.
  • Existing vault: Social Network Models (basic network modelling in PyMC), Reinhart 2018 - Crime, Epidemic and Network Applications (events on networks).

See Also

Hoff 2002 - Latent Space Approaches to Social Network Analysis