Dynamic Response Models
Routing Summary
Dynamic models add time structure: carryover, lags, competitive reaction, and time-varying parameters.
- Koyck, PDL, GLPF, ADL, temporal aggregation → Carryover Effects and Distributed Lags
- Cournot/Bertrand/Stackelberg reaction functions → Reaction Functions and Competitive Dynamics
- Concave/S-shaped/convex response, hysteresis, pulsing → Shape of the Marketing Response Function
- Design decisions for dynamic models → Design of Dynamic Response Models
| Note | Topic |
|---|---|
| Carryover Effects and Distributed Lags | Koyck model, PDL, GLPF, ADL(r,s), ratchet models, temporal aggregation bias |
| Reaction Functions and Competitive Dynamics | Cournot, Bertrand, Stackelberg, Sweezy, absolute/relative reaction, Tobit |
| Shape of the Marketing Response Function | Concave vs S-shaped, hysteresis, threshold effects, pulsing strategies |
| Design of Dynamic Response Models | Lag order selection, short vs long-run effects, simultaneity, ARMAX |