Static Response Models
Routing Summary
Static models estimate same-period marketing effects. Core note is Functional Forms.
- Ten functional forms with full LaTeX + elasticities → Functional Forms in Marketing
- MCI/MNL market share models → Market Share Models
- Aggregation from individual to aggregate → Aggregation of Relations
- Model design decisions (variable selection, competition) → Design of Static Response Models
| Note | Topic |
|---|---|
| Functional Forms in Marketing | Linear, power, ADBUDG, SCAN*PRO, random coefficients — 10 forms |
| Market Share Models | MCI, MNL, attraction theory, IIA property, estimation |
| Aggregation of Relations | Aggregation bias, exact/approximate aggregation, cross-sectional heterogeneity |
| Design of Static Response Models | Variable selection, competitive specification, interaction terms |