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Paid Search Field Experiment (Blake et al 2015)
Folder: Research/Market-Response-Models/User-Level-Ad-Experiments/Paid-Search-Field-Experiment-(Blake-et-al-2015)
11 items under this folder.
Nov 09, 2026
Blake 2015 - Consumer and Product Heterogeneity in Paid Search Response
source/ingested
topic/market-response
topic/advertising
topic/ad-experiments
topic/causal-inference
topic/heterogeneous-effects
type/application
type/theorem
doc/paper
Oct 13, 2026
Blake 2015 - Brand Keyword Experiments and Paid-Organic Substitution
source/ingested
topic/market-response
topic/advertising
topic/ad-experiments
topic/causal-inference
type/application
type/example
doc/paper
Oct 13, 2026
Blake 2015 - Discussion, Limitations and Lessons for Marketing Measurement
source/ingested
topic/market-response
topic/advertising
topic/ad-experiments
topic/causal-inference
type/concept
doc/paper
Oct 13, 2026
Blake 2015 - Non-Brand DMA Geo Experiment and DiD Estimates
source/ingested
topic/market-response
topic/advertising
topic/ad-experiments
topic/causal-inference
topic/geo-experiments
type/method
type/application
doc/paper
Oct 13, 2026
Blake 2015 - Non-Brand Traffic Substitution (Clicks vs Visits)
source/ingested
topic/market-response
topic/advertising
topic/ad-experiments
topic/causal-inference
type/application
doc/paper
Oct 13, 2026
Blake 2015 - OLS vs IV Spend Elasticities and the Endogeneity Gap
source/ingested
topic/market-response
topic/advertising
topic/ad-experiments
topic/causal-inference
topic/econometrics
type/method
type/theorem
doc/paper
Oct 13, 2026
Blake 2015 - ROI Derivation from Experimental Log-Sales Effects
source/ingested
topic/market-response
topic/advertising
topic/ad-experiments
topic/causal-inference
type/theorem
type/example
doc/paper
Oct 13, 2026
Blake 2015 - SEM Mechanics and the Endogeneity of Click-Priced Spend
source/ingested
topic/market-response
topic/advertising
topic/ad-experiments
topic/causal-inference
type/concept
type/definition
doc/paper
Oct 13, 2026
Blake 2015 - Working Paper vs Econometrica Version Differences
source/ingested
topic/market-response
topic/advertising
topic/ad-experiments
type/reference
doc/paper
Oct 13, 2026
Blake Nosko Tadelis 2015 - Paid Search Effectiveness - Overview
source/ingested
topic/market-response
topic/advertising
topic/ad-experiments
topic/causal-inference
type/overview
doc/paper
Oct 13, 2026
Index: Paid Search Field Experiment (Blake et al 2015)
type/index
source/ingested
topic/market-response
topic/advertising
topic/ad-experiments