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Tag: topic/marketing-measurement
5 items with this tag.
Nov 09, 2026
Model Validation and Interpretability - Overview
source/ingested
topic/model-validation
topic/interpretability
topic/marketing-measurement
type/overview
doc/synthesis
Nov 09, 2026
Morris et al 2019 - Applying ADEMP to Marketing-Model Validation
source/ingested
topic/model-validation
topic/simulation
topic/marketing-measurement
type/example
doc/paper
Oct 13, 2026
Dillon et al - Summary, Limitations and Marketing Implications
source/ingested
topic/model-validation
topic/interpretability
topic/causal-inference
topic/marketing-measurement
type/concept
type/example
method/shap
doc/tutorial
Oct 13, 2026
Manheim Garrabrant - Goodhart Variants in Marketing Measurement and Model Validation
source/ingested
topic/model-validation
topic/goodhart
topic/marketing-measurement
type/application
type/example
doc/paper
Oct 13, 2026
NIST AI RMF - Applying the Framework to Marketing Analytics Models
source/ingested
topic/model-validation
topic/model-risk-governance
topic/ai-governance
topic/marketing-measurement
type/example
doc/reference