Tag: tooling
All the articles with the tag "tooling".
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Measurement Is a Loop, Not a Report
A marketing-mix model usually ships as a quarterly slide deck — a snapshot that's stale on arrival and impossible to interrogate. The more honest unit of measurement is a living workspace where evidence has a status and a shelf life.
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Bayesian Models as Configuration
Treating a Bayesian marketing-mix model as declarative configuration — variables, transforms, normalization, and priors in JSON — so a malformed input file fails validation before you fit instead of after you've shipped the wrong number.