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Tag: topic/customer-lifetime-value
10 items with this tag.
Sep 23, 2026
Q: What changes in the ROAS / mROAS optimization if the outcome is customer lifetime value rather than sales, given that CLV is a model-based forecast observed with delay and censoring?
type/qa
topic/customer-lifetime-value
topic/market-response
topic/causal-inference
topic/forecasting
topic/uncertainty-quantification
Sep 23, 2026
Q: Partial pooling shows up as hierarchical models, James–Stein / empirical Bayes shrinkage, global-local shrinkage priors, the Gamma-Gamma and NBD customer models, global forecasting models and LLM pretraining. What is the shared mechanism, and when does pooling hurt?
type/qa
topic/bayesian-statistics
topic/hierarchical-models
topic/machine-learning
topic/customer-lifetime-value
topic/forecasting
Sep 23, 2026
Bayesian and Hierarchical Extensions of CLV Models
source/ingested
topic/market-response
topic/customer-lifetime-value
topic/hierarchical-models
topic/bayesian-statistics
type/application
doc/paper
Sep 23, 2026
Customer Lifetime Value - Index
type/index
source/ingested
topic/market-response
topic/customer-lifetime-value
Sep 18, 2026
BG-NBD Model
source/ingested
topic/market-response
topic/customer-lifetime-value
topic/probability-models
type/method
doc/paper
Sep 18, 2026
Customer Lifetime Value - Overview
source/ingested
topic/market-response
topic/customer-lifetime-value
topic/probability-models
type/overview
doc/paper
Sep 18, 2026
Gamma-Gamma Model of Monetary Value
source/ingested
topic/market-response
topic/customer-lifetime-value
topic/probability-models
type/method
doc/paper
Sep 18, 2026
Pareto-NBD Model
source/ingested
topic/market-response
topic/customer-lifetime-value
topic/probability-models
type/method
doc/paper
Sep 18, 2026
RFM Sufficient Statistics and Iso-Value Curves
source/ingested
topic/market-response
topic/customer-lifetime-value
topic/rfm
type/concept
doc/paper
Sep 18, 2026
Shifted-Beta-Geometric Model for Contractual Retention
source/ingested
topic/market-response
topic/customer-lifetime-value
topic/retention
topic/survival-analysis
type/method
doc/paper